Business Unit
PulseLoop
Rapid experimentation across mobile platforms keeps our rituals culturally relevant and deeply useful.
PulseLoop
Mobile rituals that reward consistency
PulseLoop is our family of mobile apps covering wellness, focus, and life ops. Teams ship weekly experiments and scale only what the community loves.
- Shared growth lab powering weekly experiments
- Wellness and focus loops with adaptive rewards
- Collaborative campaigns with mission-aligned brands
Performance Signals
Global
Reach
Top rated
User sentiment
Spotlight
Flagship launches
Each app is operated like a standalone studio with shared tooling across growth, automation, and creative.
Driftline
A ritual-building coach that helps users create realistic focus bursts.
Northwind Focus
Mindful notifications paired with breathing cues for focus and relaxation.
Lumen Tiles
Configurable widgets that elevate home screens with live signals, ambient music, and partner mini apps.